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YouTube Device Type Analytics Update

YouTube updates Analytics with more prominent device data, helping creators tailor content to shifting viewing habits. Creators can now easily view device type data in the Audience tab on desktop and mobile versions. This data reveals how audiences watch content and shapes video recommendations. Device type is a key factor in YouTube’s recommendation system.

Knowing your audience’s preferred device can help you tailor your content and publishing strategies. Access to granular data can inform decisions on video format, length, and upload scheduling. This update can help creators stay ahead as viewing habits shift across devices. By understanding device usage, creators can optimize their content for better engagement and reach.

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