The European Commission is cracking down on e-commerce platforms like Shein, citing concerns over unsafe and unlawful products entering the EU. To address this, the commission plans to introduce a customs reform, requiring platforms to provide data on products sold to the EU. This will enable officials to oversee packages entering the region more effectively.
The commission’s efforts are part of a broader initiative to ensure all products sold within the EU meet safety and legal standards. This includes proposing coordinated surveillance with customs authorities in EU countries. The EU’s Digital Services Act also plays a role, setting new rules for online platforms and holding them liable for non-compliant or dangerous products. As the EU continues to refine its digital regulations, e-commerce platforms must adapt to the changing landscape.