In 2023, Facebook has made some changes to dynamic ads to make them even more effective. Businesses can now create dynamic ads that showcase multiple products, allowing them to upsell and cross-sell to users. According to Facebook Reels in Groups let you express your voice in your communities through creative and immersive videos.

Meta also released a guide to help brands adjust their advertising strategies in response to Apple’s App Tracking Transparency (ATT) update. The update allows iOS users to opt out of data tracking across 3rd-party applications. Users can now schedule both Facebook and Instagram Reels through Meta’s Creator Studio app, you can only use Creator Studio for Instagram if your Instagram account is connected to a Facebook business page.