In 2023, Instagram introduced  several exciting feature that promise to transform the social media experience for brands, creators and their audiences. Instagram's recently updated Collabs feature enables users to invite up to three other creators for collaborative content creation. This applies to posts, carousels and reels and is available for personal, business and creator accounts. In a recent update Instagram expanded its music feature to photo carousels. You can now enhance your photo collections with music, whether it's a series of products for sale or snapshots from an event.

The "Add Yours" sticker has gotten a big update as creators and artists can now use the sticker to invite their followers to participate in challenges and entertaining prompts on their reels. Users can contribute their own content and gain acknowledgment from the creators if they are selected as one of their favorites.