In 2023, TikTok introduced many new features for brands & creators. TikTok is set to offer enhanced insights for Shopify merchants advertising on its platform by expanding its Events API to cater specifically to Shopify actions. This will grant Shopify users more data points to evaluate when gauging performance. The Events API allows businesses to share more website data with TikTok, enhancing the capacity to assess campaign effectiveness within the app.

The newly introduced “Search Ads Toggle” ensures that ads are eligible to appear in related search queries. TikTok unveiled its latest innovation, the ‘TikTok World Hub,’ a comprehensive platform designed to empower marketers with invaluable resources and cutting-edge insights. This game-changing hub encompasses an array of dynamic features, including video presentations from the recent ‘TikTok World event, showcasing the platform’s latest creator tools, eCommerce elements, and ad tools.