In 2023, Twitter introduced many new features, One of the first changes Elon Musk announced upon his acquisition and appointment as CEO was Twitter Blue. This paid subscription offers a range of premium features and that ever-so-coveted blue verification badge. Twitter is taking a page out of TikTok's book by introducing a feature that enables users to react to tweets with a video.

Twitter has also introduced topic tags, which enable users to follow topics they're interested in. And also you can now add alt text and image descriptions to tweets, enabling more diverse people to see your content and offering excellent SEO opportunities to help your brand become more discoverable on Google.