On Jan. 31, 2024, Shopify released Shopify Editions’ Winter 2024, which included more than a hundred updates to its platform. These include improvements to product management, checkout extensibility, theme editor, and its newer AI features. Shopify announced that it has increased its product variant limit to 2,000, a far cry from its original 100-product limit. This feature will be rolled out progressively across Shopify merchants this year.

With the new Media Editor, powered by AI, you can create professional product photos. You can generate, match, or remove backgrounds of your product images using prompts or a few clicks without the need for design skills. Shopify’s dashboard just got an upgraded visual design and an improved navigation user experience. The buttons and color gradients are subtly different, and the redesigned setting system makes it easier to navigate and find the content you need. Your store data is also now more prominent, clear, and accessible on both desktop and mobile. Shopify also made improvements to its mobile app. You can add new product media more easily with a consolidated media picker, experience a better workflow for adding products, and have a new account drawer where you can add and switch in between stores you manage.